The LICQual Level 7 Postgraduate Diploma in Healthcare Marketing and Branding is an advanced professional qualification designed to develop strategic expertise in healthcare marketing, brand management, and digital communication. This Level 7 postgraduate diploma equips learner with in-depth knowledge of how healthcare organizations build strong brands, communicate value, and engage effectively with patients, stakeholders, and communities in competitive healthcare environments.
The course focuses on advanced healthcare marketing strategy, brand positioning, and integrated communication planning. Learner will explore how marketing principles are applied specifically within healthcare settings, including ethical promotion, patient-centered messaging, and regulatory-compliant branding. By combining strategic marketing frameworks with real-world healthcare scenarios, the diploma strengthens the ability to design impactful marketing campaigns that align with organizational objectives and healthcare values.
Key areas of study include healthcare brand development, digital healthcare marketing strategies, marketing analytics, and performance measurement. Learner gain insight into market research, consumer behavior in healthcare, and data-driven decision-making that supports effective brand growth. The program emphasizes practical application, ensuring that marketing and branding strategies are measurable, sustainable, and aligned with patient trust and service quality.
Course Overview
Qualification Title
LICQual Level 7 Postgraduate Diploma in Healthcare Marketing and Branding
Total Units
6
Total Credits
120
GLH
600
Qualification #
LICQ2200801
Qualification Specification
To enroll in the LICQual Level 7 Postgraduate Diploma in Healthcare Marketing and Branding, applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200801-1 |
Strategic Healthcare Marketing Management |
20 |
100 |
|
LICQ2200801-2 |
Healthcare Branding and Reputation Management |
20 |
100 |
|
LICQ2200801-3 |
Digital Marketing and Social Media in Healthcare |
20 |
100 |
|
LICQ2200801-4 |
Market Research and Data Analysis for Healthcare |
20 |
100 |
|
LICQ2200801-5 |
Innovation, Change, and Campaign Management |
20 |
100 |
|
LICQ2200801-6 |
Dissertation / Applied Healthcare Marketing Project |
20 |
100 |
By the end of this course, learners will be able to:
Unit 1: Strategic Healthcare Marketing Management
- Critically evaluate advanced marketing theories and their application within healthcare organisations
- Analyse strategic marketing frameworks to enhance patient engagement and organisational performance
- Develop evidence-based marketing strategies for healthcare services
- Assess the impact of leadership and strategic decision-making on healthcare marketing outcomes
- Apply innovative approaches to solve complex marketing challenges in healthcare
Unit 2: Healthcare Branding and Reputation Management
- Critically analyse brand development, positioning, and management strategies in healthcare
- Evaluate approaches to maintain and enhance organisational reputation
- Apply ethical principles to branding and communication strategies
- Assess the influence of branding on patient trust, engagement, and loyalty
- Develop strategies for managing reputation risks and enhancing stakeholder confidence
Unit 3: Digital Marketing and Social Media in Healthcare
- Analyse the role of digital marketing and social media in promoting healthcare services
- Develop effective digital campaigns to engage patients and stakeholders
- Evaluate online communication channels and tools for brand promotion
- Apply analytics to measure digital marketing performance and outcomes
- Implement strategies to address challenges and risks associated with digital marketing in healthcare
Unit 4: Market Research and Data Analysis for Healthcare
- Critically evaluate research methodologies relevant to healthcare marketing
- Design and conduct market research to inform strategic marketing decisions
- Apply quantitative and qualitative data analysis to identify trends and opportunities
- Interpret research findings to support evidence-based marketing strategies
- Examine ethical considerations in healthcare market research
Unit 5: Innovation, Change, and Campaign Management
- Critically assess theories of innovation and change management in healthcare marketing
- Develop strategies to implement and lead marketing campaigns effectively
- Evaluate project management models for planning, monitoring, and evaluating campaigns
- Apply innovative solutions to improve marketing outcomes and patient engagement
- Analyse barriers to change and propose strategies to overcome resistance in healthcare marketing teams
Unit 6: Dissertation / Applied Healthcare Marketing Project
- Independently design and conduct a substantial research or applied project in healthcare marketing and branding
- Demonstrate advanced skills in research design, methodology, and ethical analysis
- Apply critical thinking to integrate theory, evidence, and practice in marketing decision-making
- Produce a well-structured dissertation or project report demonstrating originality and professional relevance
- Communicate research findings and recommendations effectively to academic and professional audiences
The LICQual Level 7 Postgraduate Diploma in Healthcare Marke ting and Branding is designed for experienced professionals seeking to enhance their marketing, branding, and strategic skills within the healthcare sector. This course is ideal for:
- Senior Healthcare Marketing Professionals aiming to strengthen leadership and strategic marketing capabilities.
- Healthcare Managers and Administrators seeking to improve branding, reputation management, and patient engagement strategies.
- Marketing and Communications Specialists wishing to advance their expertise in digital marketing, social media, and campaign management.
- Healthcare Policy Advisors and Consultants looking to influence healthcare marketing strategies and organisational growth.
- Medical Practitioners, Nurses, and Allied Health Professionals aiming to develop advanced marketing and branding knowledge to support healthcare services.
- Professionals aspiring to executive or senior management roles in hospitals, clinics, pharmaceutical companies, or healthcare organisations.
- Learners committed to Continuing Professional Development (CPD) and looking to enhance their career prospects through an internationally recognised qualification.
- Individuals working in cross-cultural or global healthcare environments who wish to implement ethical, innovative, and strategic marketing practices.
Completing this programme equips learners with the expertise to lead healthcare marketing initiatives, strengthen brand positioning, and drive organisational growth, ensuring a measurable impact on patient engagement and service reputation.
To ensure high-quality training and learner success, centres delivering the LICQual Level 7 Postgraduate Diploma in Healthcare Marketing and Branding must meet the following requirements:
- Qualified and Experienced Staff: Tutors and assessors must hold relevant postgraduate or professional qualifications in healthcare marketing, branding, communications, or related fields, and have practical experience in healthcare marketing and management.
- Comprehensive Learning Resources: Centres must provide learners with access to up-to-date textbooks, journals, research papers, and digital tools to ensure engagement with current healthcare marketing strategies, trends, and best practices.
- Suitable Learning Environment: Classrooms, seminar rooms, and online learning platforms must support interactive teaching, group discussions, workshops, and project-based learning. Centres should provide a professional, supportive, and safe learning environment.
- Robust Assessment and Feedback Systems: Centres must implement structured formative and summative assessments to monitor learner progress and provide timely, constructive feedback to facilitate skill development.
- Support for Continuing Professional Development (CPD): Centres should encourage ongoing professional growth, guiding learners on CPD activities, career pathways, and practical application of marketing and branding knowledge.
- Access to Technology and Digital Platforms: Learners must have reliable access to e-learning platforms, marketing software, digital communication tools, and research databases for online learning, collaboration, and project work.
- Quality Assurance Processes: Centres must maintain strong internal quality assurance procedures to ensure that teaching, learning, and assessment meet LICQual standards and international best practices.
By adhering to these requirements, centres can deliver a professional, engaging, and effective learning experience, preparing learners for senior roles in healthcare marketing and branding and enabling them to implement strategic, ethical, and evidence-based marketing initiatives successfully.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.