LICQual Level 1 Certificate in Generative AI for Businesses

In today’s rapidly evolving business landscape, understanding Generative AI for businesses is becoming essential. The LICQual Level 1 Certificate in Generative AI for Businesses is designed for beginners and professionals who want a practical introduction to using AI tools to improve business operations, creativity, and decision-making. This Level 1 AI certification provides a solid foundation, making it accessible for anyone with little to no prior experience in AI.

The course focuses on introductory AI in business, offering practical knowledge on how Generative AI can assist with content creation, workflow optimization, customer engagement, and basic data insights. Learners will gain confidence in applying AI responsibly and effectively, preparing them for more advanced AI qualifications in the future. By the end of the program, participants will understand the basics of AI in a business context and be ready to leverage these skills in real-world scenarios.

This course is perfect for small business owners, entrepreneurs, entry-level professionals, or anyone seeking foundational AI skills for business growth. Through structured lessons, simple case studies, and hands-on exercises, learners develop actionable skills that can immediately improve business efficiency and creativity.

Completing the LICQual Level 1 Certificate in Generative AI for Businesses not only provides practical knowledge but also offers a recognized Level 1 AI certification, adding credibility and value to your professional profile. Whether you’re looking to explore AI tools, improve business processes, or take the first step toward a career in AI, this course equips you with essential skills to succeed.

Course Overview


Qualification Title

LICQual Level 1 Certificate in Generative AI for Businesses


Total Units

6

Total Credits

12

GLH

36

Qualification #

LICQ2200524


Qualification Specification

Download Qualification Specification

To enroll in the LICQual Level 1 Certificate in Generative AI for Businesses applicants must meet the following criteria:

  • Age Requirement: Applicants must be at least 18 years old.
  • Educational Requirements: Applicants should have completed basic secondary education or an equivalent qualification. No prior technical background in AI is required.
  • Experience:No formal work experience is necessary; however, general familiarity with digital tools and business environments will be beneficial.
  • English Language Proficiency:Learners must have English language skills at CEFR Level A2 or higher to follow instructions, participate in discussions, and complete written activities effectively.

Qualification#

Unit Title

Credits

GLH

LICQ2200524-1

Foundations of Generative AI in the Digital Economy

2

6

LICQ2200524-2

Introduction to NLP and Computer Vision Applications

2

6

LICQ2200524-3

Ethical Considerations and User Consent

2

6

LICQ2200524-4

AI in E-commerce and Customer Personalization

2

6

LICQ2200524-5

Prompt Engineering for Non-Technical Users

2

6

LICQ2200524-6

Basic Performance Evaluation of AI Tools

2

6

By the end of this course,applicants will be able to:

  1. Foundations of Generative AI in the Digital Economy
    • Describe the role and impact of Generative AI in modern business and digital transformation.
    • Identify core concepts and business applications of Generative AI across industries.
  2. Introduction to NLP and Computer Vision Applications
    • Explain the basics of Natural Language Processing (NLP) and computer vision in the context of business operations.
    • Recognize how these technologies are used to automate communication and visual content generation.
  3. Ethical Considerations and User Consent
    • Understand key ethical issues including data usage, consent, and responsible AI practices.
    • Apply basic principles of ethical AI use in business scenarios involving customer interaction and content creation.
  4. AI in E-commerce and Customer Personalization
    • Identify how Generative AI can be applied in e-commerce for personalized recommendations, product descriptions, and targeted marketing.
    • Demonstrate awareness of customer data use and personalization best practices using AI tools.
  5. Prompt Engineering for Non-Technical Users
    • Create effective prompts to interact with Generative AI tools without requiring programming skills.
    • Adapt prompt techniques to different business functions like content creation, support, or planning.
  6. Basic Performance Evaluation of AI Tools
    • Assess the effectiveness and reliability of AI-generated outputs using simple evaluation methods.
    • Compare AI tools based on ease of use, output quality, and suitability for specific business tasks.

This course is designed for beginners and professionals who want to gain foundational skills in Generative AI for businesses. It is perfect for anyone seeking practical knowledge to start applying AI in real-world business scenarios.

  • Beginners and Career Starters
    • Individuals new to AI or business technology
    • Students or fresh graduates exploring AI applications in business
    • Those looking to build foundational AI skills for career growth
  • Small Business Owners and Entrepreneurs
    • Interested in using AI to improve operations and efficiency
    • Looking to optimize marketing, customer engagement, or content creation
    • Seeking practical, hands-on AI knowledge without technical complexity
  • Entry-Level Professionals
    • Employees aiming to enhance workflow efficiency and productivity
    • Those wanting to understand how AI can support business decision-making
    • Professionals seeking a recognized Level 1 AI certification for credibility
  • Marketing and Content Creators
    • Eager to explore AI-assisted content creation and campaign optimization
    • Looking to stay competitive with AI-driven business tools
    • Beginners who want to learn practical applications of AI in marketing
  • Corporate Teams and Departments
    • Teams planning to adopt AI-powered tools for better productivity
    • Individuals responsible for supporting AI initiatives within organizations
    • Learners seeking a structured introduction to AI for business improvement
  • Entrepreneurs in Startups and Small Enterprises
    • Wanting to leverage AI for business innovation
    • Looking to gain an edge over competitors with basic AI skills
    • Aiming to understand AI tools for immediate practical use
  • Career Changers and Lifelong Learners
    • Professionals seeking to enter the AI-driven business space
    • Individuals looking to develop transferable, in-demand skills
    • Those wanting a first step toward higher-level AI qualifications

This course ensures learners gain practical, hands-on AI knowledge, preparing them to apply AI tools effectively in their business, marketing, or operational activities.

Assessment and Verification

All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.

To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.

Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.