In today’s fast-paced business environment, Generative AI is transforming the way organizations operate, innovate, and deliver value. The LICQual Level 1 Award in Generative AI for Businesses is designed for beginners, entrepreneurs, and business professionals who want to gain a foundational understanding of AI technologies and their practical applications in the corporate world.
This award provides learners with essential knowledge of generative AI tools, including AI-driven content creation, automated customer support, predictive analytics, and process automation. Participants will explore how AI can be leveraged to enhance business efficiency, improve decision-making, and drive innovation across various industries. The course emphasizes practical application, enabling learners to experiment with AI technologies responsibly and ethically while understanding their potential impact on business outcomes.
Through interactive lessons, real-world examples, and hands-on exercises, participants will develop the confidence to integrate AI solutions into business operations. The program also covers ethical considerations, data privacy, and responsible AI usage, ensuring that learners are equipped to implement AI strategies safely and effectively.
Completing the Level 1 Award in Generative AI for Businesses equips professionals with the foundational skills required to embrace AI-driven transformation, improve operational efficiency, and enhance business competitiveness. This course is ideal for beginners, small business owners, and professionals seeking to understand AI technology and its role in modern business strategy.
Course Overview
Qualification Title
LICQual Level 1 Award in Generative AI for Businesses
Total Units
6
Total Credits
6
GLH
12
Qualification #
LICQ2200521
Qualification Specification
To enroll in the LICQual Level 1 Award in Generative AI for Businesses applicants must meet the following criteria:
|
Qualification# |
Unit Title |
Credits |
GLH |
|---|---|---|---|
|
LICQ2200521-1 |
Introduction to Generative AI and Its Business Applications |
1 |
2 |
|
LICQ2200521-2 |
Understanding AI Terminology and Key Concepts |
1 |
2 |
|
LICQ2200521-3 |
Basic Tools for Text, Image, and Audio Generation |
1 |
2 |
|
LICQ2200521-4 |
Ethics and Responsible Use of Generative AI |
1 |
2 |
|
LICQ2200521-5 |
Practical Use Cases in Marketing and Customer Engagement |
1 |
2 |
|
LICQ2200521-6 |
Future Trends and Career Pathways in Generative AI |
1 |
2 |
By the end of this course,applicants will be able to:
- Introduction to Generative AI and Its Business Applications
- Explain the foundational concepts of Generative AI and its role in transforming modern business practices.
- Identify key areas where Generative AI can be applied to enhance productivity, creativity, and decision-making.
- Understanding AI Terminology and Key Concepts
- Define essential AI-related terms including models, datasets, prompts, training, and inference.
- Distinguish between different types of AI, with emphasis on generative models and their business relevance.
- Basic Tools for Text, Image, and Audio Generation
- Demonstrate basic use of leading Generative AI tools for creating content such as text, images, and audio.
- Understand the limitations and capabilities of commonly used AI platforms like ChatGPT, DALL·E, and similar applications.
- Ethics and Responsible Use of Generative AI
- Recognize ethical challenges such as bias, misinformation, and intellectual property concerns in AI-generated content.
- Apply best practices for responsible and transparent use of Generative AI in a business environment.
- Practical Use Cases in Marketing and Customer Engagement
- Identify and explain how Generative AI can support marketing strategies, customer service, and user personalization.
- Apply AI tools to simulate basic marketing content creation and customer interaction workflows.
- Future Trends and Career Pathways in Generative AI
- Explore emerging trends and innovations in the field of Generative AI relevant to business operations.
- Describe potential career opportunities and skill development paths related to AI in the business context.
This course is ideal for beginners, business professionals, and entrepreneurs who want to understand generative AI and leverage it to improve business efficiency, innovation, and decision-making.
1. Entrepreneurs and Small Business Owners
- Learn how AI can streamline business operations.
- Apply AI tools to enhance marketing and customer engagement.
- Identify opportunities for automation and efficiency.
- Use AI-driven insights to make informed decisions.
- Understand ethical AI practices in business applications.
2. Aspiring Business Professionals
- Build foundational knowledge of generative AI technologies.
- Gain confidence in applying AI tools in workplace scenarios.
- Understand AI-driven data analysis for decision-making.
- Explore practical AI applications in various business sectors.
- Prepare for advanced AI courses and professional growth.
3. Marketing and Sales Professionals
- Utilize AI to generate content, campaigns, and customer insights.
- Automate repetitive marketing and sales tasks.
- Improve customer engagement through AI personalization.
- Analyze market trends using AI tools.
- Enhance efficiency in digital marketing strategies.
4. IT and Technology Enthusiasts
- Gain a foundational understanding of AI concepts and tools.
- Explore how generative AI integrates with existing business systems.
- Learn practical use cases for AI in operational processes.
- Develop skills to support AI adoption in organizations.
- Prepare for further technical AI learning.
5. Human Resource Professionals
- Use AI to streamline recruitment and talent management processes.
- Analyze employee data for workforce optimization.
- Automate routine HR tasks to save time.
- Improve decision-making with AI-driven insights.
- Understand ethical considerations of AI in HR.
6. Customer Service and Support Staff
- Implement AI tools to enhance customer support efficiency.
- Use AI chatbots and virtual assistants to handle routine inquiries.
- Improve response times and service quality.
- Analyze customer feedback using AI insights.
- Support a data-driven approach to customer care.
7. Managers and Team Leaders
- Understand how AI can optimize team workflows and processes.
- Apply AI-driven analytics for performance tracking.
- Make informed strategic decisions using AI insights.
- Introduce AI tools responsibly within teams.
- Enhance productivity and innovation through AI adoption.
8. Individuals Seeking Career Advancement
- Develop a foundational understanding of generative AI for business.
- Enhance employability in AI-driven workplaces.
- Gain confidence in using AI tools professionally.
- Prepare for higher-level AI qualifications.
- Stay competitive in a technology-driven business environment.
9. Professionals Focused on Innovation
- Explore creative AI applications to drive business innovation.
- Generate AI-based content, products, and solutions.
- Identify new opportunities for digital transformation.
- Enhance problem-solving and creative thinking with AI.
- Learn responsible and ethical AI usage in innovation projects.
10. Lifelong Learners and Technology Enthusiasts
- Gain basic understanding of AI concepts for personal and professional growth.
- Explore real-world AI applications in business contexts.
- Build confidence to experiment with AI tools responsibly.
- Stay updated with emerging AI technologies.
- Prepare for continuous learning in AI and digital transformation.
Assessment and Verification
All units within this qualification are subject to internal assessment by the approved centre and external verification by LICQual. The qualification follows a criterion-referenced assessment approach, ensuring that learners meet all specified learning outcomes.
To achieve a ‘Pass’ in any unit, learners must provide valid, sufficient, and authentic evidence demonstrating their attainment of all learning outcomes and compliance with the prescribed assessment criteria. The Assessor is responsible for evaluating the evidence and determining whether the learner has successfully met the required standards.
Assessors must maintain a clear and comprehensive audit trail, documenting the basis for their assessment decisions to ensure transparency, consistency, and compliance with quality assurance requirements.